Jul 16, 2022
In General Discussions
In the current product introduction, it is inevitable to add discount information. Giving discounts is a way to increase consumption. Common discount methods and expected goals are as follows: Discount coupons, which encourage customers to buy specific items on the coupon instead of competing products. 30% off the second piece, on the one hand, clearing the inventory and lengthening the purchase cycle. For example, toothpaste, one piece is used for 3 months. With the 30% discount on the second piece, the purchase Photo Manipulation Services cycle will become half a year, and the sale will be made 3 months ahead of schedule. Free shipping on full amount, increase single sales turnover, ship more items at one time, and reduce shipping costs. Starbucks launched a reusable plastic cup in November 2018. After 2 pm within 2 months of the event, take the event cup to the store to purchase 3 seasonal limited drinks in 16oz capacity : $0.50 off Toasted White Chocolate Mocha, Caramel Brulee Latte and Peppermint Mocha. Similar discount strategies have the following 5 advantages that can be explained by psychological marketing. 1. Reciprocate and make guests feel that they owe you The event period is from November to December, during which time there are Thanksgiving and Christmas, when relatives and friends give gifts to each other. When the clerk handed the customer the cup for this event, they would say, "Our gift for you", and the sticker on the cup Starbucks also emphasized that it was a gift. The cups are reusable and textured plastic durable cups, which are different from the take-away paper cups that Starbucks gives to customers. As soon as you get the cup, the feel is different, and in the cold winter, there is a waiter who has never known you to give you a gift.