Media marketing as the lifeblood of small and medium-sized enterprise (smb) marketing, believing that other forms of marketing, email in particular, cannot. Connect to their audience as well as instagram or facebook. Other small businesses aren't willing to invest the time it takes to build a following on social media, citing data that suggests email marketing is still the most powerful tool. Who is right ? Is one better than the other? There is no doubt that email marketing is more powerful than ever. That's not to say, however, that there's no merit in using social media platforms, especially when integrating with your digital marketing platforms. Read on to find out some facts about social media that will prove just how effective this form of marketing really is. Social media facts that prove their impact on smes company mailing list social media marketing is proving to be one of the most impactful types of marketing tools available to small and medium businesses. As a small business, there are two things you need to consider every time you create a marketing strategy: time and money. Certainly, each company must adapt its efforts to its available resources. Nevertheless, smes need to do this more strategically and rigorously due to their limited resources. They don't have a huge marketing budget or a workforce Of hundreds or thousands of employees. Consequently, they have little time and money to invest in their marketing efforts. Every part of their marketing strategy is deliberate and must provide them with a high return on investment. Many small business owners and marketers were then thrilled when social media marketing came onto the scene. It was an affordable way to get in front of thousands, if not millions, of people. How has social media impacted sme marketing? Let's look at some facts about social media. Social media is the equivalent of word of mouth marketing in the digital ageword of mouth marketing has been one of the best ways