The news Among the digital trends of 2018, a few novelties stand out. Here is the ranking: Artificial Intelligence and Virtual Reality . These two innovations are in tune with the times. Indeed, they combine digitization and reality in order to allow the consumer to personalize his searches, but also, to give him the feeling of being part of a scene that does not exist. These technologies are the future of consumption since they both have a potential that is still largely untapped by companies,
Regardless of the sector of activity. Predictive marketing: it is possible in part thanks to artificial intelligence. The latter allows companies to adapt to the tastes and buying motivations fax list of consumers, but also to anticipate them. Thanks to the history of each consumer, it is all the more simple for a brand to plan actions and to adapt more easily to the demand of a potential customer. The chatbot: it also has a link with artificial intelligence. You must know chatbots.
They are represented in the form of an online discussion tool on the brands' websites. And they have revolutionized the digital world since they allow companies to save time. Indeed, this robot is designed to answer customer questions 24 hours a day, 7 days a week. The result: a satisfied customer and a more efficient business. This tool has the advantage for your company of being free if you carry out this strategy alone. The goal is to gain visibility on search engines. Nevertheless, an SEO strategy is thought out well in advance, the time that the Google algorithm has time to analyze your site.