You know what's becoming ubiquitous in ppc? Automating. Many brazil phone number list of these automations aren't just cheap, they're free and available to all users in google's ad management interface. Sounds like exactly the kind of thing varian was talking about. Heeding his advice, it seems smarter to me to become a great complement to automation than to fight it by continuing to do the same old things manually. Automated tools don't guarantee success - you dote brazil phone number list reality of ppc automations is that results vary from advertiser to advertiser .
So not everyone will see case study-worthy results when rolling out googles brazil phone number list latest smart feature. But on average, automated tools yield better results with less effort, so if you find yourself an outlier who isn't succeeding, you need to figure out why first. Then you can plan a strategy to get on the right side of the averages. For now, much of the brazil phone number list automation we see solves very narrow problems. There's a system to automate bidding, another to optimize ads, and yet another to match those ads to potential leads.
The role of the agency is to bring together the right solutions brazil phone number list and make sure they work well together. For a more in-depth look at this, check out my article on how the wrong combination of automations can destroy an account. Through brazil phone number list the example of the mistake of using an attribution model like last click that won't work well with other automations, it should be clear that automation results can be extremely knowledge-dependent and account manager skills.