This study on e-commerce in the fashion sector, and electronic commerce in general, we can trace the profile and behavior pattern of the online buyer: Who is he and where is he from? Men (54.51%) and women (45.49%), aged mainly between 36 and 55 years old (55.21% belong to this group) and mostly from the Community of Madrid, Andalusia and Catalonia. How often have Spaniards bought online in the last year? Several times a month, is the answer usa phone list by 38.17% of Spaniards, closely followed by a percentage of 35.77% who claim to have bought several times a year. The frequency increases usa phone list for 13.24% of those surveyed who declare that they are more frequent at this type of shopping, buying several times a week, compared to 10.85% who only buy on specific occasions. Only 1.97% have not carried out any type of online transaction in 2018.
Have they bought more online than the previous year? A resounding yes is the answer. The majority of Spaniards, specifically 75.35%, indicate that they have increased the number of their online purchases during 2018 compared to 2017. On the contrary, 24.65% responded negatively to this question. At what time of the year usa phone list of the day do they usa phone list more online? Always! 61.13% of those surveyed maintain that they shop throughout the year indistinctly, regardless of usa phone list or special offers, while 29.30% buy more when there are special promotional campaigns such as Sales or Black Friday. A minority of 9.58% say they buy more on specific dates of the year such as Christmas, Mother's Day or Valentine's Day. The afternoon is the favorite time for 49.58% of Spaniards. 34.08% of them prefer the night hours, while 15.21% prefer the morning.
There is also a small percentage of 1.13% who say they buy at dawn. What type of web pages do they choose? 43.66% of Spaniards are indifferent to the origin of the web page. 34.23% prefer national pages, 12.25% those of the European Union and 9.86% opt for international websites. From which devices do Spaniards prefer to buy usa phone list online? The preferred device for buying fashion online continues to be the computer, used by 68.73% of consumers. In second place, 18.59% of users prefer their smartphone, followed by 7.32% who choose the tablet. 5.35% of usa phone list surveyed are indifferent. Among those who buy fashion with their mobile, 43.38% say they buy from the mobile version of the website, 33.94% are indifferent, while 22.68% prefer to buy from the App of the online store downloaded to your device. How are online purchases made by Spaniards usually? Documented, this is how purchases are for 73.10% of the population.