And from that point define a robust company email list strategy that does not generate contradictions in the consumer. To complete this point you can download this Template to create your own Online Marketing Plan (in PPT and KEY) . 2. Combine the 4 "P" of company email list marketing with those of online marketing To the 4 classic "P" of offline marketing (product, price, promotion and point of sale) we must add those that are more typical of digital company email list (predictions, personalization, peer to peer or exchange of information between consumers and participation).
Thoroughly understand and evaluate the company email list Once our ideal consumer has been analyzed and profiled, it is necessary to evaluate the different online and offline media that can be used, to select the ones that really serve us for company email list marketing strategy. 4. Do not replicate campaigns, but adapt them It is important to take advantage of each medium and use the formats of each tool. For example, the digital environment favors the use of company email list content, which invites more to be shared. We will see this later in the article with some examples of actions.
Turn online interactions into offline actions To company email list this, it is necessary to encourage the call to action with actions such as: offering exclusive information to users on blogs and social networks so that they go to physical points of sale, previewing of certain products on the Internet or taking advantage of the promotional possibilities of the geolocation. And company email list of the importance of these interactions and the possibility of conversion, we want to explain how to generate registrations through the concept of inboundization . With this you will learn to take company email list of the traffic you get on your website to the assets that a company has, both online and physical, to generate registrations (or commercial opportunities).