Black Friday is right around the corner, so chances are you've given your holiday marketing campaign some serious thought. If not, fear not, we've compiled a list of important and effective marketing strategies to ensure your business has a successful Black Friday that will carry over into the rest of the holiday season. Read on to find out what to incorporate into your Black Friday marketing plan ahead of the holidays! Email Marketing: Thank Your VIP Customers and Create a Sense of Urgency This is the number one strategy on the list as it is one of the most important strategies to implement for Black Friday marketing. Email marketing can be an incredibly effective way to spread awareness of holiday promotions and reward loyal customers, provided you know how to stand out in your customer's inbox.
There's no doubt they're going to be inundated with holiday retail emails, and you don't want to end up in the junk folder, so it's raster to vector conversion important to have your strategy in place as soon as possible. . lego As shown in the screenshot below, permanently thank your VIP customers by giving them early access to your product as well as special discounts (even better if it entices them to spend more). Capitalize on the sense of urgency that already exists during the holidays by launching a time-sensitive offer, and target procrastinators by sending a reminder email just before the sale ends on Black Friday. Advertising Continue reading below Want to simplify your life and automate some of those emails? Read this article on Search Engine Journal outlining five of the best email marketing automation workflows.
Social networks: prepare for Black Friday with teasers and use hashtags Social media, especially Facebook deals, are some of the best Black Friday marketing strategies. If you're not using a variety of social media platforms to market your business, your products, and all the amazing deals you've got for the holidays, you're not getting the most out of your marketing strategy. . Go to Twitter and use the hashtag to tweet promotions, and try to provide insight like Microsoft did in the example below. Buffer is a great tool to use to automatically schedule and send those urgent tweets. Microsoft But don't just post and broadcast - you should monitor your social media channels so you can address any issues or questions customers may have.