User A will be rewarded with 200 points User B passes the first order within 7 days, and user A will be rewarded with 300 points. Yes, it is a very popular activity. In terms of cost control, executive email list according to our point exchange ratio, the price of a new user is about 10 yuan, and the price of a new user who places an order is about 25 yuan. Compared with the ROI of customer acquisition, the customer acquisition cost of this campaign is much lower, so the executive email list cost structure seems to be no problem. In terms of risk control measures: the daily invitation limit is 5 people, that is, a maximum of 1000 points can be obtained every day.
If there are points, there will be a point mall. Yes, 1000 points can be exchanged for 2-2.5 physical goods in our points mall. In order to balance and control the rapid rise of the points executive email list brought by the invitation activities, the redemption threshold of the points mall was appropriately raised, and the exchange rate was controlled between 1.5-1. Secondly, at the beginning, I also proposed the need to set the total limit of invitations, such executive email list as 10 or 20 people; because from my point of view, it is my understanding that a single user invites his friends (or friends who have common needs).
To download an APP The motivation & favor Power, not a lot, too much is a problem. But from the product point of view, since people are drawn to register, there should be no upper executive email list limit. Some people can only draw 20 friends, and one cannot limit the number of people to kill more people by mistake, so they are not added. In terms of data: To put forward a demand for the product, the record of this invitation activity needs to be found in the background, but no executive email list specific statistical indicators are given. This resulted in some data not being queried after the backend data went online; it was an operational error.